4 Top Trends We Saw Emerge at CES 2025

In January, the 2025 Consumer Electronics Show (CES) showcased the latest advancements in technology, focusing on artificial intelligence, sustainability, and advancements in health.

The Global Innovation Center was in Las Vegas to engage with attendees, speakers, and exhibitors and seek opportunities to innovate and enhance its business strategies. While at CES, the team identified four key trends on the show floor, on stage, and while connecting with technologists from around the globe:

1. Eyewear at the Front

Insight: Smart eyewear and self-serve eye care were front and center at a conference traditionally dominated by TVs and EVs. Smart eyewear brands such as Ray-Ban Meta, Rokid Corporation Ltd, XREAL, and Halliday displayed the variance of where the category is headed, leading with AI capabilities, wearable screens, heads-up displays, color-changing lenses, and automatic captions. In addition, Eyebot was on the floor with its AI-driven vision kiosks, demoing its approach to autonomous eye care and demonstrating a new channel for purchasing eyewear, smart or otherwise.

Why It Matters: The category's presence at CES underscores how tech is both ramping up eyewear as a vehicle for delivering integrated experiences and leveraging advancements in AI to democratize access to eye care.

2. Longevity Gets a Long Look

Insight: Longevity was a major theme at CES 2025, with many technologies on display supporting people's health with data-driven experiences. For example, L'Oreal's Cell Bioprint analyzes skin protein to calculate how fast skin is aging, and Withings' Smart Mirror can detect heart health, blood pressure, sleep quality, and more.

Why It Matters: The growing interest in longevity highlights a broader societal shift towards early detection and advanced therapies. It is well documented that vision health is an essential element of longevity; as the trend continues to mature, vision care may need to more clearly define its role in supporting the growing attention around early detection and longer health spans.

3. The Rise of the AI Lifestyle

Insight: Many winners of the CES awards this year focus on how AI is integrating into everyday lifestyle products and experiences. Nvidia's Cosmos, which won 'Best of CES,’ is an open-sourced platform accelerating the development of consumer-facing, at-home robotics. While other winners, such as the Roborock Saros, a smart vacuum with a mechanical arm to pick up dirty clothes, and the Ozlo Sleepbuds, ear buds that utilize AI and biometric sensors to guide you to sleep, demonstrate how AI is unlocking new capabilities in existing devices.

Why It Matters: AI is becoming a more tangible reality, optimizing our environments and improving well-being. This shift towards lifestyle integration presents opportunities to create health solutions that seamlessly blend into everyday routines.

4. Sense-Amplified Experiences on the Next Flight

Insight: CES featured countless innovations designed to enhance the senses, from smart eyewear to next-gen haptics. One CES winner, the Kirin Salt Spoon, sends an electric current to your tongue to make your food taste saltier. Delta CEO Ed Bastian further trumpeted this trend during his keynote in the Sphere for Delta’s 100th year anniversary announcing how the airline will introduce more multi-sensory experiences to improve the in-flight journey.

Why It Matters: As cited in the latest Futurist Report (Future of Senses), a wave of startups are leveraging advancements in haptic technologies, AI, and AR/VR to enhance the senses. These technologies are augmenting our senses, including vision, to pave the way for a new era of human experience.

For more vision innovation news and updates, check out the Global Innovation Center's LinkedIn page.