Futurist Reports

VSP’s Global Innovation Center and CB Insights have partnered to create a Futurist Report series, uplifting the most impactful market and technology shifts, while highlighting the technologies, key insights, start-ups, and partnerships that are reshaping our future.

The Future of Omnichannel Presence

This third installment explores the Future of Omnichannel Presence. As consumers move between digital platforms and real-life settings, “omnichannel” experiences are accessible, seamless, and consistent regardless of where users engage.

This report highlights the technology and solutions enabling businesses across relevant industries — including healthcare, retail, and hospitality — to be available and responsive to their customers across a variety of channels.

Responsive consumer engagement: Consumers’ lives are increasingly online. Tools that make complex and dynamic data connections are helping businesses, including healthcare providers, reach consumers with the right messages at the right time and on the right channel.

Anticipatory and fluid customer care: Healthcare consumers want personalized and interconnected care — before, during, and after their office visits. Automation and machine learning are key technologies driving tailored and consistent service.

Simplifying the purchase process: Enhancing purchase process transparency, flexibility, and speed will help healthcare businesses and providers reach a broader set of customers.

Right place, right time fulfillment: Consumers expect to get what they want, when they want it — and healthcare businesses need to be able to deliver.