VSP Vision Premier Program's Annual SHiFT Conference Returns to In-Person Format with Programming Focused on Empowerment

RANCHO CORDOVA, Calif. – In the spirit of bringing doctors across the nation together, VSP Vision^™ announced its Premier Program annual meeting, SHiFT, will return to an in-person event this year. The exclusive event for eligible doctors participating in the VSP Vision Premier Program will be held Sept. 30 - Oct. 2, 2022, in Scottsdale, AZ, for the first time live since 2019. SHiFT was delivered virtually in 2021 after being postponed in 2020 amid the COVID-19 pandemic.

Over the course of three days, SHiFT’22 will deliver best-in-class speakers and content, early access to new offers and initiatives, robust peer-to-peer networking opportunities, and exclusive educational opportunities for eligible doctor-owners.

“We are grateful and excited to be able to bring doctors together and celebrate their professional and personal achievements,” said VSP Vision Chief Marketing Officer Wendy Hauteman. “We are looking forward to offering an exciting event where they can feel inspired to learn, connect, and grow.”

What To Expect at SHiFT: 

• World-renowned keynote speakers. Hear from CNBC senior analyst and economist Ronald G. Insana; co-founder and first CEO of Netflix, Marc Randolph; and top change and transformation speaker and Founder & CEO of Change Enthusiasm Global, Cassandra Worthy.
• Practice-enhancing Premier Program updates. Learn about ongoing support and value for Premier Program practices and have opportunities to provide input that will help shape future offerings.  
• New, complimentary education and training from Premier Academy360. In addition to exclusive event content, the Premier Program and SECO International have partnered to deliver three hours of complimentary CE. 
• Peer-to-peer networking. Attendees can network with peers through special social events and breakout sessions.
• Plus, take advantage of event exclusives and access to special offers and gifts from Premier Program Partners and VSP.

“SHiFT is just one of the many ways the VSP Vision Premier Program invests in network practices,” said VSP Vision Chief Growth Officer Michelle Skinner. “We continue to deliver business-building benefits that support patient flow and opportunities for increased profitability, so doctors can focus on what matters most – delivering great patient care.”

Premier Program benefits include complimentary marketing support, continuing education and training, career resources, and cost savings on products and services. To learn more about the benefits and business-building tools, resources, and training available to help you realize your practice vision, visit vspproviderhub.com.

# # # 

About VSP Vision 
At VSP Vision^™, our purpose is to empower human potential through sight. As the first national not-for-profit vision benefits company, this is what drives everything we do. For nearly 70 years, VSP has been the leader in health-focused vision care. Every day, the people that power our complementary businesses—VSP^® Vision Care, Marchon Eyewear, Inc., Visionworks^®, Eyefinity^®, Eyeconic, VSP^® Optics, and VSP^® Ventures—work together to create a world where everyone can bring their best vision to life. That means providing affordable access to eye care and eyewear for more than 85 million members through a network of more than 41,000 doctors. It also means expanding access to vision care to those disadvantaged by income, distance, or disaster through VSP Vision^™ Eyes of Hope^®. To date, more than 3.6 million people in need have received access to no-cost eye care and eyewear through one of our Eyes of Hope programs.

Learn more about how we’re reinvesting in greater vision, health, and opportunities for all at vspvision.com.