VSP Eyewear Product Prices Will Remain Stable Through 2025 Despite Tariff Increases

The following letter was sent to VSP network doctors and eyewear customers from Chief Commercial Officer Scott Hopeck:

Dear Valued Customer,

At VSP Vision^™, we understand the financial impact that increased tariffs and the resulting economic instability have on the optometric industry. We are committed to minimizing this impact and will not raise prices on Marchon or Altair products through the end of 2025.

Our goal is to provide stability during these uncertain times, especially as tariff details continue to fluctuate. While tariffs are not within our control, we have worked diligently within our supply chain to minimize financial impacts for you, our customer.

Additionally, Marchon and Altair have begun introducing over 100 new styles at lower price points that will become available this year. These frames can be fully covered by vision insurance frame allowances so that VSP^® members and consumers can maximize their vision benefits.

We remain dedicated to the long-term success of the profession and to offering affordable, high-quality products for you and your patients.

Thank you for your continued trust and support. Please reach out to your VSP, Marchon, or Altair representative with any questions.